So you’ve done all the work, finished the editing and now you’ve got your video uploaded to your favorite video sharing. The problem is that no one is looking at it. Is it a problem of finding it? Perhaps you need to do a little leg work to get the people to your video. Here are some tips on how to do just that.
Uploading your video to a video sharing site is only half the battle. You’ve got to make sure you attach the proper amount and type of information to those uploaded videos. That means excellent descriptions that fill people in on what your video is about, keywords to help potential viewers find your videos and tags or categories to help those who only use the video sharing site search and not a search engine like Google. Taking that all into account and putting in the proper information will not only make your videos easier to find but the people who do find it will be the people you want to target.
Since the search engines are trying to continually check millions of sites with billions of updates it could be some time before they realize that you’ve got new content online. So why not help them out by sending them an RSS feed. An RSS feed will tell the search engines and anyone who is following it that new content has been uploaded. That means that users don’t need to continually check your site for new content, they can basically just be alerted to it via the RSS feed. There are several search engines like Blinkx, Yahoo and Truveo that accept RSS feeds. Google Video on the other hand requires a video sitemap and a little research will have you on the right track there.
If you’re uploading sites to video platforms and sharing sites the best bet is to get it onto multiple sites. There are some tools that will submit your content to multiple sites and you can find a list of them and a list of video sharing sites at ReelSEO.com where they have multiple articles on both topics. Everyone knows YouTube but you might not know a lot of other places so seeking a little help is OK.
If you’re uploading video to your own site and not to a video sharing site you’ll really need to do more work to get people to your videos. RSS and sitemaps are a great start but you also have to get your viewers to share your video content with their friends. That’s where social networking links come in. Places like YouTube and such have them built into the sites already but if you’re running your own site you might need to find either a plugin for your site or just a bit of code to drop in for them.
A little self-promotion always goes a long way. If you don’t have a Facebook fan page then make one, get people to it and be sure to share your videos via that. Another way is to maintain a periodic newsletter of all your friends, fans, clients and target audience. You certainly need to have your own presence on all the major social networks like Facebook, Twitter and MySpace and maybe some others depending on who and where you are targeting.
Overall a combination of hard work, compelling content and willing viewers will result in your content being seen by an ever-increasing viewership online. The more links you have the better your chances and the more places you are online the easier it will be for people to find you.

