Tag Archive for 'website marketing'

20 Minutes Is All You Need to Create 20 Killer Benefit Statements in Copywriting For the Web

Published
by
Marty Dickinson
on March 18, 2010
in Internet Marketing
. 0 Comments

Thinking up great benefit statements has always been the most challenging part of copywriting for the web. And benefit statements are critical to selling your readers to try your products, services, and ideas, second only to the headline.

In comparison, the other parts of copywriting that people might find challenging, such as stories, headlines, and great price offers were easy. But creating a benefits list drove me crazy; that is until I learned how to come up with one or more benefits every minute.

Any basic sales course will tell you that features don’t sell a product or service, benefits do. Understanding that, I wanted to understand what exactly benefits really are. They are just things that help you take (or not take action), right? For example, you “lose” weight or “make” money. So, what do you think about starting out each benefit statement with a verb that takes action? The process goes like this:

1. Alphabetize a long list of action verbs.

2. On your computer or desk, spread out the list so you can see the whole thing.

3. Begin with the first verb in your list that begins with the letter A and read the verb out loud and make a sentence out of it that describes one benefit of your product.

For example, the first word in my list of verbs is “Accelerate.”

Then, my descriptive sentence might be that my service helps “accelerate” the time it takes to learn to read Spanish.

4. Write benefits until you can’t think of any more, and don’t think of quitting early! You can cut out those that don’t have as much impact later. You don’t need to stop to think if you are writing duplicate phrases down either, now is not the time. Just keep an open mind and write down any benefit statements that come to mind about your product or service.

5. Now you organize your benefit list in order of priority from most important benefit to last.

This process has worked for me to write great benefits statements, as well as when coming up with article ideas for my blog, such as “35 Reasons Why a Blog is Better than a Traditional Web Site for Your Business,” or “50 Ways to Kill a Perfectly Good Seminar”.

Use my list of verbs or create your own and start creating your killer benefit statements in just 20 minutes. Usually, 20 benefits is more than enough to create great sales copy.

Marty Dickinson is the founder of HereNextYear, Inc., a full service Internet marketing company in business for more than 15 years. His passion is Internet marketing solutions for entrepreneurs, speakers and authors. Visit to see what HereNextYear has to offer and to find out about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

Want Your Website To Be Noticed? Consider Pay Per Click Advertising

Published
by
Julie Johnson
on December 22, 2009
in Internet Marketing
. 0 Comments

It use to be that larger companies had an unfair advantage on the internet, after all they could afford a much larger advertising budget and much stronger SEO management than their smaller counterparts putting them in the top of the search results each and every time.

It wasn’t until Google realized what was happening, that something started to b done about this unfair advantage. Google realized that the larger businesses were dominating the web and started to brainstorm various ways to give those businesses that were just starting out the same advantages as the larger ones.

The solution that Google, and eventually the other major search engines, came up with is pay per click advertising. Pay per click advertising basically allows a business to pay the search engines money to improve their position in the search engine’s results list. Businesses who choose to use pay per click advertising pay the search engines for every visitor their web site receives from the search engine results list. The more you are willing to pay per click, the higher up in the results list your web site will apply. Pay per click advertising, in conjunction with a web site that contains a large amount of relevant content that is related to the search keywords can help increase your position in the search results significantly, and increase awareness for the business, without the expenses associated with a large advertising effort.

This move to pay per click advertising and ad words has made a huge improvement in leveling the playing field for businesses that may offer exceptional products and services but may not have the same type of financial backing as the larger more established companies on the web. It has been a wonderful change for the internet and for consumers who are looking to buy from the best companies and not necessarily just the biggest ones.

Now your mom and pop operation will have just as much of a chance to get top billing on Google or Yahoo as will any multi-million dollar corporation. Thanks to pay per click advertising, you too can rake in the big business, just be sure to monitor the results and make sure that your company can handle all of the attention it is getting on the web.

search engine optimisation is the process of building traffic to your internet site. There are seo businesses that can assist you with this process and help you achieve greater page rankings. For assistance from one of the top businesses in the business stop by www.seomoves.com.uk.

Targeted Website Advertising- Meet Your Audience

Published
by
admin writer
on December 11, 2009
in Internet Marketing
. 0 Comments

Advertising only works if you do it right. You might spend an eternity checking out all the different advertising options that are available, and it’s understandable that you might feel a little overwhelmed. Luckily, it’s fairly easy to find out which advertising tool will work best for your business. There is a big debate among marketing professionals about which is more important, volume traffic or targeted traffic.

Targeted website advertising is much more powerful than mass marketing for many reasons. Imagine that you have a simple advertisement out just anywhere online. Sure, 50,000 people might see it, but of those people only about 20 of them are actually interested in your business. If you use targeted marketing, you can put that ad somewhere where maybe only 100 people will see it, but all of them have a genuine interest in your services.

While dealing with using website advertising you might find that there are a lot of things to consider. Fortunately, for you, there are professional marketing services that can help anyone make the most out of your advertising. When you find marketing services, it is best to use them. After all they will only help your business.

There are many methods of targeted website advertising that you can use, including search engine optimization, banner advertising, link building, back linking, and more. You will need to work with the marketing company of your choosing to determine which marketing methods are best for your needs.

Targeted website advertising allows you to draw in your exact audience and focus on getting them interested in visiting your website. Sometimes, it’s not about getting the most visibility in general, but about getting the most visibility within your specific niche.

It is best to focus on targeted advertising when you decide to advertise for your business. You’ll also be happy to know that there are different tools within targeted advertising that can take your business to the next level.

All in all, marketing a business isn’t really a difficult task. Just remember that taking the time to work with targeted marketing instead of generalized marketing is going to warrant a lot more success. You should find a marketing company that can help you to make the most of your business by working with you to find the right solutions.

If you want to experience the benefits of targeted website advertising yourself, click on www.Majon.com.

Make Money Online For Selling Simple Image And Text Advertisements

Published
by
Denton Dickersonally
on December 8, 2009
in Internet Marketing
. 0 Comments

There are many ways a website owner can make money online off the traffic his website generates. I am not going to mention the obvious methods that most website owners use becuase you probably already know about them.

In this article I will examine a rarely employed method of earning big money off your blog. Any blogger could increase their monthly income by over a thousand dollars by incorporating private advertisements into their money making scheme.

If you are a website owner that is not utilizing this method you are letting money go right out the door. Missing out on this opportunity will cost you thousands in the long run.

They are easy to set up on your site or blog. It takes little time to make room for some image banners and text link private advertisement slots.

A lot of bloggers think that giving up this space will make their site look bad. that is not true and these ads will actually make your website look more business like.

It will give your visitors the impression that your website is owned by an actual company rather than an individual running a site out of their living room. This will make your information seem more credible.

Also the money gained from selling private advertisements is guaranteed. You collect the payments at the beginning of the month.

You will love having this money added into your pay pal account at the beginning of each month. You will also be surprised to know that it will not take away money from your other monetization methods.

Once you get this set up you should create space for twice as many images advertisements than text link advertisements.

Generally webmasters will allow for more image ad sells than for sells of text links. There is a big reason for this that a whole lot of internet marketers do not understand.

Some of the biggest internet marketers out there have published reports as to how image ads make a incredible amount of money compared to text links.

Text links are not as popular with potential customers for some reason. With that said they are actually more effective in terms of traffic and cost.

If you are looking to purchase some ads yourself I would recommend purchasing a text link. For potential advertisers you will make the most money off image ads.

The reason for this is that image ads get clicked on way less and cost the advertiser more money. The net result is less visitors leaving your website with no sacrifice on profit from the private ad sales.

To finish this up you will need to first create some space to sell the ad slots. Then you will need to market the opportunity to advertise in those given areas.

The next part of the process is pricing. It is important to have competitive pricing so that your prospective customers do not go to another website and find a better deal. That will hurt your business.

Once that is finished that last step is to collect your much deserved money. For that a simple pay pal account will more than do the trick.

Visit my website for more ways to make money online from your website.

Paid Or Free Link Building Method - What Should You Choose?

Published
by
Pete Miguel
on November 25, 2009
in Internet Marketing
. 0 Comments

Indeed it is true that there are plenty of options to choose from when you want to build links pointing toward your website. Some methods may need you to pull out cash from your pocket while some methods are absolutely free to implement. Of course if you are just a beginner or still consider yourself a newbie in the arena of owning a site, you would surely opt to acquire links thru free ways, this gives you the chance to become more familiar with things.

Now for those who already have quite a good understanding of off-page site optimization, then you could very well be aware at what free options are there available for you to take advantage of. You need to be very aware though that going after these free options of acquiring links is equivalent to an enormous amount of your time.

For starters or beginning internet marketers, free methods of building links into their websites is surely recommended at first, but once you get your feet wet and start to comprehend the whole process of link building, then it is advisable that you eventually shift into paid options of acquiring backlinks to your website.

It is really easy to find link builders when you search the internet. You will find individual link builders and you will also find companies or big websites exclusively offering link building as their services. If you are good at researching stuff thru the search engines then you can easily find a good one fit for your exact needs. In fact even if you are just browsing, you may eventually find advertised websites from these link building providers.

While it is indeed true that there exists a lot of link building services out there, the type of services they offer actually vary in many ways, so you should be extra careful at choosing the providers you would like to hire. Some link building services just don’t seem that reputable just by looking at the kind of services they offer - while there are some link building service providers I have already tried and have proved to be worth the money I paid for.

The number one reason why most website owners would pick the option of paid methods over free ways is because they want to save as much of their time. If you indeed have the allotted budget for this task then good for you, I definitely encourage you to pay a link builder instead of doing it by yourself. However, most site owners would easily choose to do the tedious task of building links by themselves. What they don’t realize is that they may not really be saving money after all because they will surely eat up a big piece of chunk from their very precious time. Remember, time is very valuable, that’s why people compare it to gold.

Now, some website owners, no matter how much they want to buy a service that would automatically build links for their website, they just couldn’t afford it. That’s really ok especially for starters. Just choose the link building methods you like to pursue wisely, in order to make full use of your time wisely. Do not opt for link building methods wherein you have to spend an hour just to build a single link or two. As I mentioned, be wise at spending your time.

There are ways where you can build links by the dozen every half an hour or so. The only advice I can give for link builders is that instead of acquiring as many links as you could in a single day, build links consistently every single day instead. That makes it easier for you and not to mention, will be much more effective for your website’s rankings.

How much traffic are you getting on your website? If not much, then what you need is a Freelance SEO Expert. Letting SEO Expert Services take responsibility for your traffic will bring you more profits faster.

Website Marketing: What You Ought To Know Prior To Starting (Part 2)

Published
by
Edward Brancheau
on October 26, 2009
in Internet Marketing
. 0 Comments

Part 2 of 4. The IP address is like the street address of a business and the domain name would be the nameplate. The business can own the entire street address and have their name on the whole building (their domain name being the only name on the server). In this case, if you were to send mail to this business, the mailman (in this case your Web browser) would simply go to the business address. Or the business can share the address with several other businesses like in an office building (their domain name being hosted with several other Websites.) In this case, the mailman (your browser) would simply go to the building and then check the building’s directory for the business.

Either way, it’s easy for the mail to get where it’s going and visitors never realize that several businesses are hosted on the server. We mention this because many businesses think they need a “dedicated server” when they would be better off on a shared server. Using the office building example, most businesses save money by renting offices rather than the entire building.

Each website consists of many distinct webpages, each written in a language called HTML. Written to be accessed via web browsers and displayed on computer screens, webpages use hypertext links to connect to other pages or content.

Regardless of your business’s type or age, your first step into online marketing should be to design your website. Many businesses place themselves at a disadvantage by selecting a domain name first, but this can be a huge mistake. Search engines use not only your page content but its domain name as well, and sites with their main keywords in the domain name tend to get priority rankings. For instance, our business of ?SEO? and ?web design? features the domain name ?AceSEOWebDesign.com.? This is a particularly useful feature of search engines, as they are smart enough to tell that a site called ?cars.com? isn’t likely to specialize in selling boats.

Also, in some markets, you may be more successful if you represent yourself as a specialist. Say, for instance, that you’re running a business called ?Harriet’s Flower Shop.? Online flower shops are quite common, and your business may struggle to distinguish itself. If you like a specific flower, however, then it may make more sense to market your business as the less competitive ?Harriet’s Orchids.? Then, once your business is thriving, you may consider branching out and selling more flowers online.

However, you must also be careful not to be too tightly focused. In this example, focusing on “pink orchids” might be too narrow as not many people might be looking for them. When choosing your site’s theme, think of yourself like Goldilocks and look for the bed and porridge that’s “just right”.

And just to reinforce this strategy, let’s answer one question a lot of people ask: if having your keyword in the domain name is important then why do Google and eBay have their domain names? Well, eBay actually used to be “Auctions.com” when it started. And in Google’s case, as well as Twitter and Facebook, they are pioneers and their names became synonymous with what they do. If you think “online search”, Google comes to mind. Think “social network” and Facebook comes to mind.

You can also assign several domains to the same website, though there are several issues worth keeping mind when adopting this process. One of our clients, a Jacksonville Florida insurance salesman named Matt Moss, wanted us to design a website reachable at the domain name ?MossInusrance.com.? We felt that there were three problems with this proposal.

– Having his last name in the domain name made it more difficult for him to sell later, should he choose to do so. After all, having ?moss? in the name might be viewed as a negative for any prospective future buyer. Be sure to check out Parts 1, 3 and 4.

Since you read all the way through this page and are reading this right now, we know you want the top Website Marketing… That’s Ace SEO & Web Design! for Search Engine Marketing 6092VZBC

Which Is Your Weapon Of Choice: Hub Pages Or Squidoo

Published
by
Marc Marseille
on October 20, 2009
in Internet Marketing
. 0 Comments

The internet is full of social networking blogspots and communities, but two of the best out there are Hub Pages and Squidoo. Both of these social Journal networks appear to have an imbalanced benefit when it comes to ranking favorably with the search engines. Along with Word Press, Ezine Articles, and of course Google Blogger, these two communities can get found just about instantly. The question is not if they are useful forms of advertising but rather, which one lands the most damaging punch?

Hub Pages is a community for writers, bloggers, or everyone wanting to reveal something fascinating with the printed word. Your blogs at Hub Pages are known as hubs. You can select from different modules to improve the look and creativity of your hubs. Hub Pages allows you to insert your adsense, amazon, and Ebay ID to you hubs to make proceeds from anybody who clicks or purchases from your links. You can also add keywords to your hubs to make it easier for the search engines to find you.

Squidoo is also a community for writers and very comparable to Hubpages. The main dissimilarity between the two is that Squidoo refers to its websites as lens. Just like Hub Pages, you can put up limitless lens on any topic while earning additional profits from adsense, amazon, and Ebay.

Squidoo is very Google friendly and allows you to add up to 40 keywords to your lens to enhance your search engine traffic. As you can witness, these two powerhouse, high pr social communities share several parallel characteristics; So what are the differences?

The differences start with the earnings from your proceeds modules. Squidoo has a joint earning policy which shares the total income between the whole Squidoo community depending on the ranking of your lens. The higher your lens rank, the larger portion of the earnings you collect. Hub Pages on the other hand permits you to hold 100% of your return from adsense, amazon, and Ebay.

Another difference are the regulations and policies. Hub pages is extremely stern on self promotion or over advertising of affiliate products. They will close your account quickly if your intentions are to only present content for the solitary purpose of spamming. Squidoo also frowns spammers, but they are more welcoming to internet marketers who are interested in creating lens to promote their affiliate products or programs. I guess you can say that Squidoo provides you a wider freedom of speech. Hub Pages also does not allow adult content.

Squidoo has recently tighten their policies on the types of lens that they will allow. Examples of lens that use to be standard that are no longer suitable are: Lenses on mature content, medicinal miracle cures, and lenses with more than 9 links to the same web page. If you can reach giant squid status (50 lenses) than these set of laws may be waived.

Both Squidoo and Hub Pages present a location for like minded people to bring their visions, thoughts, products or artistic expressions to the internet. The question of which one packs the hardest punch in my estimation, can simply be left up to each individual. I personally use both. Since both communities are free to enroll and free to interact, I find it that it makes sense not to show favoritism. The decision between one over the other would be the equivalent of leaving money on the table.

Squidoo and Hub Pages are perfect websites for getting visitors and raising your search engine positioning. For more info on ranking with search engines, you can go to organic seo. This and other unique content ” articles are available with free reprint rights.

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