Tag Archive for 'viral marketing'

Publicity And Media Tips For Experts And Authors

Published
by
Gloria Jennings
on February 6, 2010
in self improvement
. 0 Comments

If you write a book, chances are you want it to be successful in order that you are able to continue writing for a living. When you just start out, it may be difficult to be able to afford public relations services to promote your book. So how do you get your work known on little-to-no budget?

Many authors have had the smart idea of writing books about how to promote their books. They are serving their own needs by catering to others just like them. Some books are better than others and some may be just scams. However, you should look at what these authors are doing to get their books bought in the first place. They use new technology which can be free. Use the internet. Create fan sites. Try to link yourself up with as many search engines and online retailers as you can.

Authors living in rural areas may actually sell more copies. It is nothing for someone from New York city to write a book and be published. Hundreds do it every week. But when you are from a small village in New England, people in your area will pay attention. You will get interviewed on local channels and by local papers. Use all of these opportunities, especially because it costs you nothing. Being a mysterious, reclusive writer should be saved for once you have actually become well-known. Then you can pick and choose your public appearances.

You want to give just enough information about the book to make people interested. Do not talk too much about it or give anything away. Be a professional and think about the business of you. Every story or interview is just like a job interview. Do not say anything off-color or make stupid jokes. You do not want to risk alienating a single person. Make sure you are well spoken but do not try to sound ‘too smart’ and risk sounding like an idiot when no one has any clue about what you are talking about. Not everyone knows critical theory or the Laconian or Derrida point of view. Keep it simple and entertaining.

Dress well, too. If you do not dress professionally for public appearances, what makes anyone think that you can write professionally? Play up your contacts, you affiliation with local schools or business or sports teams. Make people proud that you came from their area. Keep in mind that people know your parents or remember you from high school. They want to see what you have done with your life.

Promote yourself as much as you can without becoming irritating. Do television commercials and put up posters. Making deals with local businesses can be a great business move. You just want your book to get out there, even if you are not making much money on it yet. It takes a while for books to pass from hand to hand and for viral advertising to happen.

Access more tips about appearing on TV shows, Radio Publicity and Business Strategy using the media now. Experience the substantial benefits of marketing and promotion for yourself and your business.

Website Marketing: What You Ought To Know Prior To Starting (Part 2)

Published
by
Edward Brancheau
on October 26, 2009
in Internet Marketing
. 0 Comments

Part 2 of 4. The IP address is like the street address of a business and the domain name would be the nameplate. The business can own the entire street address and have their name on the whole building (their domain name being the only name on the server). In this case, if you were to send mail to this business, the mailman (in this case your Web browser) would simply go to the business address. Or the business can share the address with several other businesses like in an office building (their domain name being hosted with several other Websites.) In this case, the mailman (your browser) would simply go to the building and then check the building’s directory for the business.

Either way, it’s easy for the mail to get where it’s going and visitors never realize that several businesses are hosted on the server. We mention this because many businesses think they need a “dedicated server” when they would be better off on a shared server. Using the office building example, most businesses save money by renting offices rather than the entire building.

Each website consists of many distinct webpages, each written in a language called HTML. Written to be accessed via web browsers and displayed on computer screens, webpages use hypertext links to connect to other pages or content.

Regardless of your business’s type or age, your first step into online marketing should be to design your website. Many businesses place themselves at a disadvantage by selecting a domain name first, but this can be a huge mistake. Search engines use not only your page content but its domain name as well, and sites with their main keywords in the domain name tend to get priority rankings. For instance, our business of ?SEO? and ?web design? features the domain name ?AceSEOWebDesign.com.? This is a particularly useful feature of search engines, as they are smart enough to tell that a site called ?cars.com? isn’t likely to specialize in selling boats.

Also, in some markets, you may be more successful if you represent yourself as a specialist. Say, for instance, that you’re running a business called ?Harriet’s Flower Shop.? Online flower shops are quite common, and your business may struggle to distinguish itself. If you like a specific flower, however, then it may make more sense to market your business as the less competitive ?Harriet’s Orchids.? Then, once your business is thriving, you may consider branching out and selling more flowers online.

However, you must also be careful not to be too tightly focused. In this example, focusing on “pink orchids” might be too narrow as not many people might be looking for them. When choosing your site’s theme, think of yourself like Goldilocks and look for the bed and porridge that’s “just right”.

And just to reinforce this strategy, let’s answer one question a lot of people ask: if having your keyword in the domain name is important then why do Google and eBay have their domain names? Well, eBay actually used to be “Auctions.com” when it started. And in Google’s case, as well as Twitter and Facebook, they are pioneers and their names became synonymous with what they do. If you think “online search”, Google comes to mind. Think “social network” and Facebook comes to mind.

You can also assign several domains to the same website, though there are several issues worth keeping mind when adopting this process. One of our clients, a Jacksonville Florida insurance salesman named Matt Moss, wanted us to design a website reachable at the domain name ?MossInusrance.com.? We felt that there were three problems with this proposal.

– Having his last name in the domain name made it more difficult for him to sell later, should he choose to do so. After all, having ?moss? in the name might be viewed as a negative for any prospective future buyer. Be sure to check out Parts 1, 3 and 4.

Since you read all the way through this page and are reading this right now, we know you want the top Website Marketing… That’s Ace SEO & Web Design! for Search Engine Marketing 6092VZBC

How to Drive More Traffic to your Internet Videos

Published
by
Marcus Richards
on October 1, 2009
in Internet Marketing
. 0 Comments
by Marcus Richards

So you’ve done all the work, finished the editing and now you’ve got your video uploaded to your favorite video sharing. The problem is that no one is looking at it. Is it a problem of finding it? Perhaps you need to do a little leg work to get the people to your video. Here are some tips on how to do just that.

Uploading your video to a video sharing site is only half the battle. You’ve got to make sure you attach the proper amount and type of information to those uploaded videos. That means excellent descriptions that fill people in on what your video is about, keywords to help potential viewers find your videos and tags or categories to help those who only use the video sharing site search and not a search engine like Google. Taking that all into account and putting in the proper information will not only make your videos easier to find but the people who do find it will be the people you want to target.

Since the search engines are trying to continually check millions of sites with billions of updates it could be some time before they realize that you’ve got new content online. So why not help them out by sending them an RSS feed. An RSS feed will tell the search engines and anyone who is following it that new content has been uploaded. That means that users don’t need to continually check your site for new content, they can basically just be alerted to it via the RSS feed. There are several search engines like Blinkx, Yahoo and Truveo that accept RSS feeds. Google Video on the other hand requires a video sitemap and a little research will have you on the right track there.

If you’re uploading sites to video platforms and sharing sites the best bet is to get it onto multiple sites. There are some tools that will submit your content to multiple sites and you can find a list of them and a list of video sharing sites at ReelSEO.com where they have multiple articles on both topics. Everyone knows YouTube but you might not know a lot of other places so seeking a little help is OK.

If you’re uploading video to your own site and not to a video sharing site you’ll really need to do more work to get people to your videos. RSS and sitemaps are a great start but you also have to get your viewers to share your video content with their friends. That’s where social networking links come in. Places like YouTube and such have them built into the sites already but if you’re running your own site you might need to find either a plugin for your site or just a bit of code to drop in for them.

A little self-promotion always goes a long way. If you don’t have a Facebook fan page then make one, get people to it and be sure to share your videos via that. Another way is to maintain a periodic newsletter of all your friends, fans, clients and target audience. You certainly need to have your own presence on all the major social networks like Facebook, Twitter and MySpace and maybe some others depending on who and where you are targeting.

Overall a combination of hard work, compelling content and willing viewers will result in your content being seen by an ever-increasing viewership online. The more links you have the better your chances and the more places you are online the easier it will be for people to find you.

About the Author:
Before you dive further into online video, be sure to check out the internet video marketing experts at ReelSEO, the online video marketer’s guide. Learn more about video marketing, video SEO, video advertising, and general best practices for online video publishing and marketing.

Successful Pay Per Click Marketing & Targeted Internet Traffic

Published
by
Richard Olson
on September 8, 2009
in Affiliate Marketing
. 0 Comments

Pay per click marketing is becoming recognized by more and more people as one of the top methods of advertising. It is targeted and can bring traffic to your website. This method of marketing is effective and does not cost too much. A lot of people using this type of marketing like to use Google Adwords and this is one of the top PPC choices available today.

Applying this form of marketing immediately is essential. Using a pay per click program is a good investment. In order to use this method of marketing successfully to drive targeted traffic to your website, here a few tips to aid you. Using them will ensure that your PPC marketing is effective and successful.

Target Traffic for Only One Product

First of all, when it comes to being successful at using pay per click marketing, you’ll want to start out by targeting traffic for one specific product. If you promote all of your products, it won’t get the targeted traffic you want and it will also be a lot more expensive.

You get the best results by targeting just one product. You are better able to obtain your visitors contact information when you drive targeted traffic to your site for only one product at a time. Using focused keywords or keyword phrases aid you in getting the best results from your pay per click advertising campaign.

Research the Traffic Associated with Certain Keywords

Take the time to research the traffic associated with desired keywords before bidding on them. This will help you to use your pay per click program with Google Adwords effectively. Usually you’ll find a place where you can see the number of searches done every month.

These reports can be used as a good guide. However, some searches may not be as popular now as they used to be. Usually you’ll find that when it comes to PPC, any keywords that have at least 50 or more hits each month are going to be worth your bid.

Ensure Your Ad Copy is Eye Catching

If you want to get the most success possible out of your pay per click marketing campaign, it is a good idea to make eye-catching ad copy. If your copy is boring and bland, it is unlikely that anybody will want to click on it. Interesting copy intrigues potential customers and makes them want to visit your website.

You will convince your viewers to visit your website with eye catching ad copy. You will show them the products you promote. You want to attract traffic that is really interested in your offerings. One great incentive to get your visitors to click is to offer them something free.

Use Relevant Keywords

If you are using a PPC advertising campaign, you need to use relevant keywords only. There is no point in bidding on keywords which are not related to the product you are trying to sell or your website. You might get more clicks but you will get less targeting traffic, which means fewer sales, higher costs and less success for you.

Track Your Keyword Performance

As you go about using pay per click marketing, you need to track how keywords perform. If you find that they are not performing well, then change your approach. Keep keywords that are doing great and then try other keywords in place of those that are not providing you with results.

Richard Steaney recommends the Secret Commission Blueprint that he uses to generate income online non-stop. Grab your FREE Affiliate Manual to put your online business to greater height. You are welcome to reprint this article - but get your own unique content version here.

Can Viral Marketing and Article Marketing With Unique Article Wizard Work?

Published
by
Sonja Schuyler
on September 8, 2009
in Internet Marketing
. 0 Comments

Viral marketing and article marketing are good ways to market your online business. Targeted traffic to your site rewards you with customers that buy. Viral marketing and article marketing can be a profitable platform for years of revenue.

Here are a just few good reasons why this is true today and will continue to be true for the foreseeable future.

1. Ebooks are not expensive to make and do not take long to set up. You can even combine articles that you have already written about the subject you are promoting and put them into an ebook.

2. Ebooks can reach a large audience if your ebook contains something people will want to share like good information or humor. People will pass along something that makes them look like they are in-the-know.

3. You will have a great way to sell products other than the one you originally targeted. After all, isn’t that the point of promoting your site?

4. Build your credibility and reputation. If you give a quality ebook and users pass it on to others, it is an implied recommendation.

5. You can give your ebooks to visitors of your website as a free gift for subscribing to your newsletter. If your ebook contains material that people want to share, they will pass it along to to others and you will make money.

6. Allow people to place an advertisement in your free ebook if they give away the ebook to their web visitors or ezine subscribers.

7. When you write articles about your service or product, give people permission to reprint your articles on their website, in their ezine, newsletter, magazine or ebooks. Make sure to include a resource box and the option for article reprints at the bottom of each article.

To make article marketing easy, I recommend using Unique Article Wizard. Every article you write will be turned into hundreds of unique articles and will be submitted all over the internet for you to niche websites, directories and top ezine publishers. Your articles are also available for reprinting. Combine viral marketing and article marketing for a successful marketing campaign.

Unique Article Wizard is a very powerful internet marketing tool. Make your viral marketing and article marketing strategy a success. Increase your credibility! Bring traffic to your business! Grab a totally unique version of this article from the Uber Article Directory

Rebrandable E-books: Effective Advertising For Online Business

Published
by
Bob Collins
on September 5, 2009
in Internet Marketing
. 9 Comments

Rebrandable e-books are good advertising materials. Advertising businesses is quite an expensive marketing technique. In print, they come in different colors, shapes and sizes. The traditional advertisement is found in newspapers where the name of the company and some information is printed in black and white. Nowadays, they have color and can be hung on top or on the side of buildings. The cost of posting it for the week can be considered as affordable. The amount entirely depends on the size, shape and colors used. Advertising in the internet is a different process. If you have an online business, you can post the link of your site to almost anywhere and with one click, where there’s traffic. There are a lot of other ways to advertise in internet.

There are a lot of ways in which you can advertise your business online. As part of viral marketing techniques, you can post your link in different media. You can post your link along with a blog post in a website that is similar to your line of business, you can have interesting articles made to refer them to your site, you can use funny and witty videos that also prompt potential buyers to visit the site but an interesting media that you can make use of is that of ebooks. These electronic books are widely used today by internet users. Instead of going to the library to borrow books, they will just open their browser and search for the topic of their interest and voila! Instant book! So you can see a lot are using ebooks and they are also good sources of potential buyers. To get them, some companies give out free ebooks but it is better to buy ebooks with private label rights and claim ownership so you can re-brand it thus the term, rebrandable ebooks.

This is a viral marketing technique where people who follow the links are brought to the website and offered to sign up. They are given free products and in the event that they liked it, they can purchase it and sell it to their friends. And with that, they also receive freebies when they invite 2 or more friends to join.

And when the links are used, they will immediately be transported to the website and may be offered a freebie. All they have to do is sign up to get free stuff. Interested persons will definitely sign up. And thus the magic of viral marketing begins.

That is how rebrandable ebooks are used. And to effectively connect to probable clients, you should buy more ebooks. The more the ebooks you make, the more reliable they will think of you. And with that you are able to drive traffic to your website and eventually bring in more money.

Learn the extensive and efficient strategy in internet marketing by Bob Collins at his website http://www.bestviralsite.com. Get into the talk-of-the-town concept of virtual internet market via Viral Marketing. So, stop here today and get benefited.

The “Buzz” On Viral Marketing

Published
by
Steve Shaw
on August 23, 2009
in Internet Marketing
. 0 Comments
by Steven Shaw

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business “gets it”.

Buzz marketing as identified by Dean Hunt it is “the art of creating a ‘buzz’ or sense of excitement from your message.

Buzz works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz.

Viral campaign has three vital components and any type or size of business can use it. Below are the following:

1. The creative material.

The viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share “advertainment” than advertisement.

2. Seeding.

You must distribute and place those online agents in places that present a greater potential of spread. Put the viral material downloads or links on third party web sites directly in order to spread it and create awareness to people before they reach the campaign site.

3. Follow the seeding.

Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.

There are lots of techniques, trends on creating a good and successful buzz. It is a powerful tool to help you promote you product or business. The buzz approach will always be there and if used properly and strategically, it can bring a huge success for your e-business.

About the Author:
To know more about “the buzz”, just visit buzz marketing and acquire some other advice in marketing your product online using viral marketing
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