Part 2 of 4. The IP address is like the street address of a business and the domain name would be the nameplate. The business can own the entire street address and have their name on the whole building (their domain name being the only name on the server). In this case, if you were to send mail to this business, the mailman (in this case your Web browser) would simply go to the business address. Or the business can share the address with several other businesses like in an office building (their domain name being hosted with several other Websites.) In this case, the mailman (your browser) would simply go to the building and then check the building’s directory for the business.
Either way, it’s easy for the mail to get where it’s going and visitors never realize that several businesses are hosted on the server. We mention this because many businesses think they need a “dedicated server” when they would be better off on a shared server. Using the office building example, most businesses save money by renting offices rather than the entire building.
Each website consists of many distinct webpages, each written in a language called HTML. Written to be accessed via web browsers and displayed on computer screens, webpages use hypertext links to connect to other pages or content.
Regardless of your business’s type or age, your first step into online marketing should be to design your website. Many businesses place themselves at a disadvantage by selecting a domain name first, but this can be a huge mistake. Search engines use not only your page content but its domain name as well, and sites with their main keywords in the domain name tend to get priority rankings. For instance, our business of ?SEO? and ?web design? features the domain name ?AceSEOWebDesign.com.? This is a particularly useful feature of search engines, as they are smart enough to tell that a site called ?cars.com? isn’t likely to specialize in selling boats.
Also, in some markets, you may be more successful if you represent yourself as a specialist. Say, for instance, that you’re running a business called ?Harriet’s Flower Shop.? Online flower shops are quite common, and your business may struggle to distinguish itself. If you like a specific flower, however, then it may make more sense to market your business as the less competitive ?Harriet’s Orchids.? Then, once your business is thriving, you may consider branching out and selling more flowers online.
However, you must also be careful not to be too tightly focused. In this example, focusing on “pink orchids” might be too narrow as not many people might be looking for them. When choosing your site’s theme, think of yourself like Goldilocks and look for the bed and porridge that’s “just right”.
And just to reinforce this strategy, let’s answer one question a lot of people ask: if having your keyword in the domain name is important then why do Google and eBay have their domain names? Well, eBay actually used to be “Auctions.com” when it started. And in Google’s case, as well as Twitter and Facebook, they are pioneers and their names became synonymous with what they do. If you think “online search”, Google comes to mind. Think “social network” and Facebook comes to mind.
You can also assign several domains to the same website, though there are several issues worth keeping mind when adopting this process. One of our clients, a Jacksonville Florida insurance salesman named Matt Moss, wanted us to design a website reachable at the domain name ?MossInusrance.com.? We felt that there were three problems with this proposal.
– Having his last name in the domain name made it more difficult for him to sell later, should he choose to do so. After all, having ?moss? in the name might be viewed as a negative for any prospective future buyer. Be sure to check out Parts 1, 3 and 4.
Since you read all the way through this page and are reading this right now, we know you want the top Website Marketing… That’s Ace SEO & Web Design! for Search Engine Marketing 6092VZBC
