Crazy People Work From Home…

1). Give to Get Marketing Give away useful content; get a devoted reader. Be a real person and provide a little insight to you and your business to make people feel comfortable. The days of hiding behind your computer to pretend you’re a big conglomerate are over. Don’t try to be overly formal or jet out useless emails full of hype and fluff.

2). Balance is the key Just because it’s so easy to send a million emails a day doesn’t mean you should. Build a following by providing generous content and always leave your readers wanting a little more.

2). A-C-T-I-V-A-T-E Be active, but don’t be a pest. How many times have you unsubscribed to the newsletters that hit you over the head (sometimes several times a day) with their message? Social media is a great way to build online following, but don’t abuse the privilege.

Build a respectful reputation. Listen to and respect your audience. It will go a long way toward creating a solid brand.

4). Email/Snail Mail Market yourself offline. What? That costs time and money? Email is so easy and cheap? Yeah, and it’s really competitive and jam-packed full of others trying to get the attention of your audience. Dodge and duck the competition and send out a simple mailer now and then. Or do a seminar or give a talk. Let people see something tangible instead of just esoteric digital media.

4). Give that little snail a job Isn’t it ironic? When the internet started our mailboxes were crammed full of junk mail (yeah, the stuff made out of paper). Now our emails are crammed full of digital junk and our mailboxes just bring bills (and the occassional fun catalog). Put old fashioned mail to work and do some direct marketing–you’ve got less competition and your message might get through better.

5). Just be yourself Smile as you write. It wil come across and we’ll like you more. OK, maybe not, but the point is you must be respectful and diplomatic at all costs. Use your sunny personality to your advantage and you’ll make more cyber friends.