Tag Archive for 'copywriting'

Can Article Marketing Really Help My Business?

Published
by
Ed Hodgson
on January 12, 2010
in Internet Marketing
. 0 Comments

If you are looking to drive more traffic to your website, article marketing can make all the difference. How is this achieved?

In the first instance, articles are written by expert authors, on any subject you choose to think of and there is always someone looking for that information.

At the bottom of every article is the authors resource box. Article marketing works because this is where you get to sell yourself by giving some information about what you do.

However, you are not limited to merely stating who you are and what you do. Include anchor text that will link back to your website whether that is your blog, or sales page, its up to you. Be aware that most directories will only allow 2 self-serving links in your resource box.

Article directories dont allow you to advertise in the main body of the article so the resource box is your opportunity to provide a link back to your business.

Secondly, articles from directories are in the public domain and relevant articles are used and published by anyone with a newsletter who feels the information is valuable and feels it is worth passing on.

And thirdly, by including a carefully selected keyword, distributed within your article content, the search engines will pick up on it. This is how article marketing will lead potential prospects back to you.

Dont forget your links are down there in the resource box. So every time someone sees your article, theyre seeing your links to your website ” make your content of value and the reader will want to know more about you.

You should now be able to see how article marketing is such a useful tool in generating traffic to your site. As they get distributed and circulated through the search engines, you will see the long-term benefits for months or years to come. And best of all, you can write and submit an article for free.

The more articles you write and publish, the more of your links are out there and the more traffic that they will generate for you on autopilot. Dont forget as well, that your articles are being read by people who searched for specific information and so are already interested in your subject area.

Article marketing is a highly effective method of generating quality traffic to your website and is often overlooked. Learn to master this marketing strategy and reap the rewards that many lose out on.

Ed Hodgson is a successful internet marketer who uses article marketing as part of his own strategies and techniques to generate huge volumes of targeted traffic to his websites. He also teaches people who have a real desire to generate a substantial income online, by teaching them to use his proven online marketing system.

Why Are Unique Articles Important to SEO

Published
by
Dirk Andersen
on November 2, 2009
in Internet Marketing
. 0 Comments

Do you want to get more traffic into your sites? Well, a good way to do that is by embedding back links to your pages in articles that you write and submit to various online sites. Before you get too excited, you need to realize that this approach works spectacularly when done intelligently.

It isn’t your cash, but your time, that you will have to spend authoring your articles and then getting them into the big pool of e-zine lists and article directories out there. Yes, it is a big task but it doesn’t have to be if you acquire an article marketing submission tool and put it to work. And these are very available through the Internet, and you can get some of them without spending a dime.

Write an article with a high degree of quality in mind, and use all the knowledge you have accumulated about search engine optimization strategies to come up with a set of keywords that will effectively represent your particular bailiwick — and don’t forget that you want your article to be viewed as a rich resource for other authors. Once you have the article edited to your satisfaction, then insert the text into your article marketing tool, and launch it away

Is there a problem with this? Oh, yes. If you submit the same exact article text to every existing article directory site, you may not get the plethora of back links you were expecting to get. The top search engines are designed to detect duplication of content and to back link only the “original”.

Is there a solution for this? Yes, although it may not be the most attractive of solutions. Keep up the submissions but submit only one time for each unique article you write. This eliminates the duplication, and assures that you will get your back link for the article. It will take a long time, but eventually, if you submit at least one unique article per week, you will end up with a ton of back links to your website.

Now the enthusiasm kicks in! You can hardly wait to sit down to the computer keyboard and develop those articles that are going to bring the paying customers through your online site. Well, we hate to dampen your enthusiasm, but don’t expect to see that increase of traffic immediately or very soon. Perhaps you are not new to this approach, and in fact have had some great success with it in the past. But then the traffic levelled off, and then began to recede. The playing rules of Internet usage are in constant flux, so don’t be too surprised if something that worked a couple of years ago, doesn’t work today. And that most certainly includes such things as traffic-attraction schemes.

If you want to explode your traffic and really start moving up in Google then you need article submission on your site. Click the link to see an extrodinary tool.

How To Write A Resume That Gets Picked

Published
by
Robert Brown
on October 27, 2009
in Internet Marketing
. 0 Comments

A potential employer first takes a look at your resume that makes an impression about you. So it is up to you to build a perfect resume that will be complete and one that will create the right impression about you. Find some tips below to do the same.

Proof read your resume for any grammatical errors. You can also use spell checker software. But it may still leave some errors. So it is better to read it yourself to correct any spelling or grammatical errors.

The resume should neither be too long nor too short. It should just have enough details about your skills and everything else. It may not be fully read if it is too long or has unnecessary information in it.

You should maintain different formatting on your resume. You have to submit different formatting for printed and online resumes. When you are submitting it online, it should be a simple one. But when you are submitting a printed copy, it can have fonts, bullets and bold formatting.

Employers often receive a lot of resumes every day. Sometimes they just do not see every resume. They search through the resumes using various keywords. So you should include the keywords in your resume. You should mention your skills, positions you have worked on, technologies used, educational and experience details.

You should also summarize the basics. Your objective, education details, experience and technologies you know must be clearly mentioned on your resume. You should describe what jobs you were assigned at the previous employer.

Do not submit the same resume to all the employers. When you are applying to a job position, make your resume according to that position. You may leave most things unchanged but just add details about that particular skill.

Finally, you can use various social tools like LinkedIn to get in touch with employers and form relationships with other professionals. Employers may see your resume from there too.

Resume Builder can help write a perfect resume. You are welcome to reprint this article - but get your own unique content version here.

Do You Make These Mistakes In Your Online Marketing?

Published
by
Henry Bingaman
on October 7, 2009
in email marketing
. 0 Comments
by Henry Bingaman

Selling on the Internet seems like it should be easy, right? You just put something up, slap a price tag on it and stick a picture of it next to a Buy Now button. Piece of cake.

If your business has been online for any amount of time, you know its not quite that simple.

To sell any product in any quantity that matter, you have to put some careful consideration into it and use the basic five-step sales formula. To over-simplify a bit, that formula is:

1. Get Attention By Appealing To His Basic Psychology 2. Show A Benefit That Appeals to Emotion 3. Prove It (repeat steps 2 and 3 as necessary) 4. Make the Offer 5. Ask Them To Do What You Want

Steps 2 and 3 are inseparable. Messing them up will almost always kill your sales.

The biggest mistake you can make when showing your benefits and proving them is to assume your prospects are idiots or suckers.

But people will believe anything thats written I mean, if its on the Internet it must be true right? (insert shady wink here).

Not likely.

In fact, just because its on the Internet and so many shady marketers have taken advantage of the zero overhead costs that come with starting an Internet based business to sell crap, people are less likely to believe you.

Those shady Internet marketers (usually masquerading under the self-assumed title affiliate marketer) don’t believe in what theyre selling. Since they don’t believe in what they’re selling, they are by definition, selling to idiots and suckers. They have to trick their prospects into buying.

They don’t persuade, they scam.

They don’t convince, they con.

If you dont believe in your product, you shouldn’t be selling it. If you cant scrap up the decency to offer only the product that you would use if you were in need, then get out of business and go work for someone else.

Many businesses are tempted to make outrageous and sometimes downright false claims because they feel a need to out do or at least meet the competitions claims. This is a big mistake.

If your competition is making those claims and they’re true, then they have the better product and should be outselling you. If that’s the case, your time is better spent improving your product.

But often, those claims are empty promises. If your product works the best at doing one thing, then tell people. In that case, your market is prospects who have been let down by the false claims of your competition.

They were promised the world and received only Antarctica.

Your now selling to people who have been let down by the over-hype of your competition.

To stand out from your competition (and most of the marketing world) you only have two tasks to complete:

1. Tell people what your product can do. 2. Make sure your product does exactly what you said it would.

That’s it. Nothing more. If you can do that, youll be ahead of your competition by a few miles. Even better, they’ll try to make bigger, more outrageous claims, pushing you even further ahead.

Sometimes, simpler is better. And the truth always wins.

About the Author:
Don’t botch your Internet Marketing plan…? Grab your copy of my free report Internet Marketing Basics. No opt-in required.

Web Copywriting

Published
by
Kathleen Diaz
on August 28, 2009
in Internet Marketing
. 1 Comment
by Kathleen Diaz

Web copyywriting is all about getting to the point. Copywriting for the web is entirely different from offline. Online is a fast food medium, with visitors digesting information quickly by scanning. Copywriting for the Web is a very unique communication skill. But also one that you can pick up, as Writing Machine demonstrates in its business writing course, Writing for the Web.

You have to keep in mind is that when people are on the Internet they are in scanning mode. This means they quickly leap from one page to the next, only glossing at information to see if it has what they need or if they are interested in it. If you can’t immediately grab and hold their attention, then your website and whatever you’re selling or offering is out of luck.

Start submitting articles on the web. Write them according to your signature theme, whatever that might be. Starting an online business is definitely a great idea. Many people have found online businesses to offer them a lot of freedom.

Effective web content is vital. Whether it’s five pages or one hundred, whether you want to herd browsers to the ‘buy’ button or your online catalogue, or even just to contact you, we can create effective copy which will get your website noticed and product sold. Effective web copy addresses a brand both stylistically and functionally. It has to support your brand while performing well with the search engines.

With your online copywriting you have to make it as easy as possible for people to understand what you’re asking of them, and for them to then take the appropriate action. It’s not as if you’re writing promotional material for a magazine and you have an order form included for anyone who picks it up.

This means that effective copywriting on the Internet is also in part reliant on the incorporation of effective website design. If you are providing specifications on various products, your copywriting then has to point in the direction of the next page where the user can take the appropriate action such as making a purchase or requesting more information.

Informational content is designed to educate the reader in some way. It comes in many forms, such as articles, tutorials, glossaries, etc. Informative, well-structured, search engine friendly text guarantees high web positioning, more traffic, and more clients. So, one major key to your online success is quality content.

About the Author:
Can you really get rich quick online? Not sure what the best online business is? Learn everything you need to know to make money online - FREE - at www.AllAboutWebBusiness.com

What Every Internet Marketer Needs To Know About Copywriting

Published
by
Freddie Burch
on August 25, 2009
in Internet Marketing
. 0 Comments
by Suzie Ashmore

Successful advertising is all about communication; verbal communication in particular. Whether you’re advertising in print, on radio or television or on the web, copywriting is at the core of your marketing efforts. The way that you get your message across is just as important as the message itself.

The goal of copy written material is to have individuals follow a certain path. In most cases this information is based on an opinion or theory that someone else is expressing. In many cases there is a strong opinion or call to action in copy written material, asking the reader to take action. It may be that the product or service will better their life, protect their loved ones or make them healthier. The content certainly depends on the type of business or website, but copy writing is used to persuade the reader.

Having this influence is important for a website owner. They want their customers, visitors or prospects to buy from their site, advertise it to their friends and visit again. For this cycle to continue the reader must feel that they are benefiting from the product or site. Having the appropriate content that has this positive influence will lead the visitors to loyal customers that develop a lasting relationship with the company.

Let’s talk about what an SEO copywriter is for just a moment. A copywriter, by definition, is a person who promotes a business or company. Ideally, a copywriter is someone who has experience in undertaking promotional situations, such as for print, TV, radio or website. This type of job differs from a newspaper writer or freelance writer. The difference is not only in the lack of objectivity involved in copy writing, but also because marketing copy usually involves persuasive writing. Copywriting is all about persuading or dissuading a reader to come to a conclusion-that is, that the advertised product is indeed the “right” decision.

Let’s go these questions one by one to give a clearer understanding of what they mean for your marketing message. First of all, is your copy compelling? This is something of a subjective standard, but you (and your readers) know compelling when they see it. Does it draw you in right from the headline and make you want to read further and keep you wanting to read to the very end? This is important; especially your headline and first sentence. People have very short attention spans when it comes to reading a webpage; you have 30 seconds or less to grab them, so make the most of it or they’ll leave, likely never to return.

Instead of hiring a marketing company to run a ten thousand dollar campaign you can purchase an SEO marketing package for just a couple of hundred dollars. The best option in terms of affordability is not to work with a publicity firm but to hire a reliable ghostwriting company. In fact, you may get a discount by working with a ghostwriting service, along with extra niceties, than by hiring an individual SEO copywriter. Ghostwriting services usually charge by the project; an experienced the copywriter will charge a high hourly rate depending on experience. You’re basically paying for a consultant in this scenario, and that can be pricey.

Finally, always remember that when you’re copywriting for the web you have to keep your target audience in mind at all times. Different groups of people will react to things in different ways. A group of scientists handing out awards may be very interested in the mechanical and technological workings of your product. But consumers looking for a bargain on a service they need instead want to see clear benefits that they receive. So remember your audience and target your message to them accordingly.

Copywriting for the web includes many of the same basic techniques, such as writing for your audience, that standard copywriting includes. In addition, you have to consider breaking up your content in new ways and incorporating your design into your writing to allow people to take action.

About the Author:
Trying to start a legimate online business? Discover the secrets to making money on the internet at AllAboutWebBusiness.com

What To Know About Copywriting

Published
by
Kathleen Diaz
on August 13, 2009
in Internet Marketing
. 0 Comments
by Kathleen Diaz

If you want to increase the popularity of your website, and increase the amount of sales you produce from the site, then you have to consider developing the proper style of copywriting for the web. Copywriting for the Internet is quite a bit different from copywriting in standard or traditional media outlets. The Internet provides different benefits and Internet browsers handle material in different ways. Use this guide to help improve your copywriting for the web.

As an internet marketer, you’re using the written word almost exclusively to get your message out. Even if you’re using online video ads, podcasts or other multimedia formats in as part of your marketing strategy, you still need to carefully craft your message to have the maximum impact on your audience.

This means two different things for your copywriting. First of all, you need to make your content very engaging and compelling. This means including catchy titles and subtitles, and displaying them prominently in the correct fonts and styles.

For internet marketers, the importance of strong copywriting begins with their website before going any further, take a look over your site and try to step back and read your copy the way that a visitor might. Is it compelling? Does it get to the point? Does it effectively convey the benefits of using your product or service? Is it concise? Most importantly of all, could someone with absolutely no knowledge of what your business is about stumble onto your site and understand within a matter of seconds exactly what it is you’re selling and why they might want to do business with you? If not, it’s time to brush up on your copywriting skills and refine that website copy.

Years ago, copywriting was largely associated with marketing services, advertising companies and publicity agents. Nowadays, the popularity of the Internet and advent of online advertising has opened up new doors for copywriters. An SEO copywriter is more affordable now than ever before. This new age of copywriting certainly saves you, as a company owner, a lot of money. Now the question is where can you find affordable copywriting for your business?

Instead of hiring a marketing company to run a ten thousand dollar campaign you can purchase an SEO marketing package for just a couple of hundred dollars. The best option in terms of affordability is not to work with a publicity firm but to hire a reliable ghostwriting company. In fact, you may get a discount by working with a ghostwriting service, along with extra niceties, than by hiring an individual SEO copywriter. Ghostwriting services usually charge by the project; an experienced the copywriter will charge a high hourly rate depending on experience. You’re basically paying for a consultant in this scenario, and that can be pricey.

A ghostwriting service is in the business of selling words, selling good persuasive writing. This is what you need if you hope to compete in today’s Internet-savvy market. For more information on SEO copywriter services online, look up a company in your area or in your budget, and ask about packaging options.

Remember that in copywriting, you have to Keep it short and to the point, make it clear and outline the benefits of your product and make sure to get your reader’s attention immediately; once you’ve captured their interest, half the battle of making a sale has been won.

About the Author:
Trying to start a legimate online business? Discover the secrets to making money on the internet at AllAboutWebBusiness.com
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