Author Archive for Justin Harrison

Why Is It Important To Split Test

Published
by
Justin Harrison
on December 28, 2009
in Affiliate Marketing
. 0 Comments

Most of the people wonder what this split test is about, when they do business online. When some one does their business in online, it is waste of time to do this without taking this split test. It is necessary for the people to know about the split test and its importance in developing your business. The reasons for this are to know the details that we get about the products, landing pages and relevance to the ads. You can also get an overall feedback on the product.

Assuming that you sell ovens in your local stores, you can adopt different strategies to sell it on your own, which could vary considerably from the strategies adopted by a near-by store. Now, if the neighboring store does better than you, it is possible to learn from your mistakes and improvise, until you succeed in performing better than all other stores in locality.

However, the end result is indeed achieving higher sales, and in case you feel that another nearby store is doing better than you, it is always possible to discover the areas of improvements to come out on top, and be the best in the business. As a result, you may even learn from your competitors, and concentrate upon the smallest things that could be capitalized on.

Sure thing, rewording the info about your product may be a good idea, but that may not be the only thing that you can really do. It is even possible to test the landing page of your website, check how the ads are doing, and tweak with other things to improve the overall effectiveness of your online marketing campaign. It could even mean that you check up the overall CPC of your advertising program, and dig into the details of the advertising campaign, which is performing at the best, and the one which is possibly performing a little lower.

With small changes in the splits, create two different splits that differ by a quiet minor change. One has to be selected from the two, which works better than the other. For example consider a small scenario that you have two different AdWords, one is running and the other ads up. One of them contains its sites URL written in capital letters and the second one does not. The split with capital letters works more efficient than the other by 0.4 percent. So before creating a split one should see that all the splits are in capital letters.

The working properties and the non-working properties of the product are given by the split test. Strict comparison should be made amongst the other products, in order to get a final copy that works fine when compared to the rest.

As no product is ever perfect, likewise no online marketing campaign is ever flawless, so split testing helps in finding out the areas of improvement, and rigorous split testing helps you in distinguishing what kind of minor tweaks have worked successfully for you, in certain areas, and what has not been beneficial despite all your efforts. Split testing gives you the best returns of your efforts dedicated to your online campaign, and let’s you create a league of your own on the internet.

Justin Harrison is an internationally recognised Internet Marketing expert who recently published a detailed guide on split testing. For more information visit: http://www.splittestmasterguide.com

Advantages of Internet Marketing

Published
by
Justin Harrison
on December 6, 2009
in Internet Marketing
. 0 Comments

Although internet marketing has expanded very rapidly, there are still many businesses out there that stay with the tried and true marketing strategies. These techniques actually work well in parallel with internet marketing. Internet marketing can actually enhance the probability of having a successful campaign. Let’s look at a few ways why:

The World Wide Web is precisely that: worldwide. Thus, your business doesn’t face the restrictions of a brick and mortar shop. You can serve customers from Boston to Bangalore and you can do it every day of the week, 24 hours a day. Many millions of people search for products and services on the web every day, so you have practically unlimited potential for growing your customer base.

It is a great advantage for small businesses to use online marketing in contrast with other types of advertising. It is cost effective when you compare it with traditional advertising techniques that employ such things as a sales staff, t.v or radio advertisements or printed page. Placing product and service information on a website is convenient for your customers and saves you time and money. Another advantage of internet marketing is the ability to see which advertisements are working the best so in the end you will come out ahead despite the initial investment.

Unlike newspaper advertisements, for example, internet advertising enables you to reach your target audience effectively. Interested consumers can find your website by searching for the specific product or service that you offer. You can also place your adverts on niche websites which will be visited by your target consumers. By using email marketing to promote new products or services, either by buying email addresses of potential customers or by following up on visitors to your own website, you are able to target thousands of people at once, whether they live across the street or across the world.

Last, but certainly not least, is the fact that the success of internet marketing campaigns are easily measurable. It is almost impossible to determine how many customers respond to advertisements placed in newspapers or screened on the television. However, by using web analytic software, internet advertisers can establish not only the number of people who see their adverts, the number of repeat visitors and how many visits their website receives as a result of the click through rate (CTR) from any specific advertisement, but also the amount spent by individual customers and, if required, the demographic profile of the customers. As a result, advertisers can evaluate the effectiveness of the different marketing strategies they are using and modify them accordingly.

To sum up, participating in internet marketing can allow you to expand your business across the globe with few limitations and minimal costs. There is also the advantage of continuously being able to see how effective your efforts are.

Justin Harrison the leading Internet Marketing expert and is regarded as one of the foremost leaders in the Online Marketing space.

White Hat SEO Techniques

Published
by
Justin Harrison
on November 5, 2009
in Internet Marketing
. 0 Comments

Search Engine Optimization (SEO) has become a significant concept in the current years. Website?s pertinence and its rank in search engine results pages (SERPs) can be enhanced by marketing strategies like White Hat SEO and Black Hat SEO. The different methods adopted by SEO experts in optimizing pages may be either ethical or unethical.

Using White Hat SEO tactics is the best strategy to achieve top ranking. They will not lead to penalties being imposed by search engine companies, and will improve your company’s reputation. After all, it isn’t just a high rank on the search engine result pages that is important, rank stability is also important. The quick boosts in ranking achieved by Black Hat SEO techniques usually vanish quickly, with little to no long-term gain.

White Hat SEO rarely attract penalties unlike Black Hat SEO, while the former also gives you an assured reward of high ranking as well as ranking stability to your website. The user is assured to see the same content which is indexed and ranked by White Hat SEO. Not only the search engine but also the viewer of the page should be taken into cognizance in designing the content of a webpage

White Hat SEO Tactics: Internal linking A good website ranking by the search engine is marred by making the task of spidering and indexing difficult for it. Scripts may help in providing drop down navigation in websites but they may not be crawled and indexed by the search engine bots. Search engine drivers are insensible to images, scripts, frames and directories etc. and hence drop down navigation may not the identified by it. The look of the website may be enhanced by scripts and navigation but the function of spidering by SEO gets failed. So it is vital to include text links at the base of your landing page with links to you key internal pages together with the site map.

Don’t make the mistake of linking with just anyone, though. What separates White Hat from Black Hat is, in part, who you link to. Share links with friendly, relevant sites that are related to your own site in some way. Focus on linking to sites with quality content and not just fluff.

Another important White Hat SEO technique is creating good content for your website. Interesting text will attract more visitors to your site. Not only will it bring more visitors, it will also lead to better ranking and indexing of your web page. Additionally there will be other people out there with sites of their own who will want to link to yours. While creating quality content may take a lot of time, it is well worth it.

Optimizing Your Website There is a wide spread acknowledgement presently for optimization, a one another White Hat SEO technique. Visibility and coverage of your site is achieved by optimizing your site where the layout, structure, presentation, and content are enhanced.

Justin Harrison is an internationally recognised Internet Marketing expert who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za

Crucial Differences Between SEO And SEM Services

Published
by
Justin Harrison
on October 12, 2009
in Internet Marketing
. 2 Comments
by Justin Harrison

SEO and SEM; familiar with these terms? If you?re a webmaster, you certainly are. If you spend a lot of time with a webmaster, you?ll hear the two terms tossed around so frequently they will probably seam as if the two terms are interchangeable. However, that view would be wrong, as there is a difference between the meanings of the two words.

For starters, SEM is an abbreviation for Search Engine Marketing, and is a broad label that covers pretty much anything that will get your site listed more visibly in search engine results. This can range from utilizing back links to deliberately submitting your URL to search engines. By contrast, SEO is narrower, and stands for Search Engine Optimization. SEO is a subcategory of SEM, but any individual SEM operation does not necessarily contain SEO.

It?s important to know the difference between the two terms; make sure you ask for all information if your unsure before going and spending money on a SEO or SEM package. For example, a company offers you a package, if you don?t ask and get all the information, you might be buying into a package that merely is the company submitting your website URL to a few search engines, something you can easily do yourself.

Information that would be good to gain would be what they plan on doing to increase traffic to your website. So they are submitting your URL to search engines? Which ones? Have them give you a list of those search engines. What about the use of keywords? Ask about keyword optimization of the website. Ask about META and ALT tags.

Whether it’s called SEO or SEM, the precise names don’t matter so much as the services offered and particular actions companies will take. Since SEM is so broad, it can range to anything from a comprehensive and detailed package of multiple services to a mere bare bones effort not worth buying. You need to find companies that know what they’re doing and have developed a history for good business practices and treating customers fairly. With a little effort put into researching your options, you can be sure to get the best online marketing for your money.

About the Author:
Justin Harrison is an internationally recognised Internet Marketing expert who provides world class Search Engine Optimization to website owners. For more information visit: http://www.seorankings.co.za

A Search Engine Explained

Published
by
Justin Harrison
on August 24, 2009
in Internet Marketing
. 0 Comments
by Justin Harrison

A search engine, such as Google and Yahoo, are tools that allow users to find information on the World Wide Web by searching with a specially designed tool. The results of a search are organized into a list which includes web pages, information about them and links to them. In some cases, it includes images. Search engines are operated algorithmically in conjunction with human editing.

The search engines stores millions of pages of data available on the web and then uses different processes to deliver the most relevant data required by the users. Web crawling, indexing and searching are different processes that are used for the purpose and the order remains the same. The web crawler which is also known as the web spider works by scanning all the visible links. The web crawler, working as an automated web browser, examines all the pages and takes a decision on the indexing of the pages.

Mata tags and even words from the webpage are studied to classify the webpage and its content. All these data are stored for future usage.

Companies such as Google store all or part of the source web page, while AltaVista stores every page word for word. The information stored and indexed is known as the cache, it allows for instant updating and keeps the searching filtered with ease. An important factor for a successful search engine is its ability to provide active and useable information with minimal to no linkrot. The cache also saves an archive of a removed source that can later be access by the user after the site is updated.

Search engines will examine keywords entered by the user and obtain a list of organized search results. Summaries may also accompany web links on the results page.

All the search engines look to enhance their performance by ensuring that they deliver exactly what the user looks for. The problem is accentuated by the abundance of web pages containing the keyword or the keyword phrase. However, by using web crawlers and indexing, search engines manage to filter all the sites that are irrelevant to the search being made even if it has the keywords. They have created their own unique processes for examining different web pages and their contents.

Increasingly search engines have been implementing a page ranking system in which each page’s descriptions, keywords and content are scanned for relevancy to the inputted keyword and their index. Pages with higher ranks get seen more often at the top of the list. If a site is linked to a high ranking website that site receives a vote that increases its ranking.

About the Author:
Justin Harrison is an internationally recognised Internet Marketing expert who provides world class Search Engine Optimization to website owners. For more information visit: http://www.seorankings.co.za

Discover The Best Clickbank Selling E-books

Published
by
Justin Harrison
on August 17, 2009
in Affiliate Marketing
. 0 Comments
by Justin Harrison

A lot of infopreneurs dream about writing top selling e-books. You know the ones that are ranked on top of the charts, sell hundreds of copies in a high-profile start, and bring the creator name and fame and glory. Most infopreneurs feel that what makes a bestselling e-book is quality of content, and that alone will guarantee them success in reaching best seller status. It is by no means everything. We?ll look at a few of the ?blind the scenes? behavior that go into creating best selling e-books.

Best Selling E-books Generate ‘Buzz’ The peer-to-peer networks that talk about the next hot launch on forums, through email, individual messaging and on ezine lists contribute largely to an e-book reaching best seller status. It is created by the author and the marketing team behind a launch, in a alert, clinical strategy. The buzz building begins well before the launch date. Think about the trailers that hit movie theaters months before a new film launches. E-book marketing is the same.

Best Selling E-books Gather Momentum Look at the next best selling e-books to launch, and you’ll notice just how many people get behind the promotion activities in the primary week of release. Think that happened overnight? No way. These partners were contacted by the creator or the marketing specialists several weeks, if not months in advance. They were invited to offer suggestions or additions. By getting partners to entrust to the development of an e-book, the author has invoked a powerful principle that makes the partner feel like a part-owner - so when it comes time to help sponsor it, there is little confrontation to helping it reach best selling e-books type.

Best Selling E-books Leverage Relationships. No single author can have the kind of relation and trusting relationships vacant to a large group of associates. And smart greatest selling e-books authors tap into this network of contacts, and influence the relationships each individual partner has developed-with his or her own list.

Best Selling E-books Leverage Relationships. No distinct source can have the kind of connections and trusting relationships open to a big group of partners. And smart best selling e-books authors tap into this interact of contacts, and power the relationships each individual partner has urbanized - with his or her own record. The suborn to the partner comes in many customs. Association with a high profile launch, the ability to offer bonuses which horde friend facts, the potential for prospect seam ventures with the successful e-book author or just added profits from connect sales would motivate many people to hop aboard once the momentum reaches serious levels.

Best selling e-books sustain speed. Unless properly co-ordinate and handled, such massive campaigns can fast run out of steam soon after launch. The actually successful best selling e-books are those which can maintain the momentum gained during the launch development, and use that to attract new partners, reach new audiences and sell more copies. For instance, an e- book sold during click bank will suddenly get extra experience to a network of 100,000 affiliates if it rises through the ranks to get a top 10 position on the best selling e-books list. So the next time you think about envying an author of best selling e-books, appreciate it isn?t sheer luck that bring those results. There was a ton of hard work behind it-and the good news is, you can enjoy the same results by taking massive action too.

About the Author:
Justin Harrison is an internationally recognised Internet Marketing expert who recently published a free report called the ClickBank Success Report which reveals cutting edge strategies for ClickBank vendors and affiliates.

How Clickbank Pays Its Affiliates

Published
by
Justin Harrison
on August 10, 2009
in Affiliate Marketing
. 0 Comments
by Justin Harrison

Clickbank affiliate program is the best to join if you are just starting out to online market. Although that is quite true but there are some learning curve issues that you’ll face with their marketplace.

Some of the reasons that Clickbank’s affiliate program is rated as the best by its affiliates are listed here:

1. Clickbank pays two times per month. And their checks are always on time. 2. Clickbank treats its affiliates well. They actually pay affiliates before the pay vendors. 3. You can promote any product in the Clickbank marketplace once you are approved 4. No one has ever been denied an account with Clickbank 5. Though you will promote from different vendors, it is Clickbank that pays you. 6. Their support staff is excellent 7. Once approved, which usually takes minutes, you can start promoting all the products in the market place right away. 8. They do a all of the tracking for you concerning your commissions 9. They have been around for some time and have a good solid track record 10. Affiliates are happy with them and that means that they will be around for a long time to come. They have just improved the look and feel of their platform for ease of use by both affiliates and vendors. But even with those great attributes, it is still not so easy to understand or navigate the market place.

Yes there are a wide variety of products there, but if you are completely new to affiliate marketing then the market place can be quite overwhelming to navigate.

Learning the ropes of Clickbank affiliate program takes some time and effort on your part to fully understand it. It is divided into categories and sometimes what you think should be in a certain category is not.

Because the Clickbank program is available in the United States as well as other countries it is attractive to many different people. When you are listing products on this site you should be sure to put your search term in quotation marks such as ?hammers?. This will keep other vendors who have used the term hammers without the quotation marks from coming up if they have used this term in their articles about the product. Using the quotation marks will ensure that searchers will find your site.

If you are ready to start selling online you should use Clickbank as their program has enabled many users to become millionaires. Even though all users will not become millionaires, the opportunity is certainly there to make money. Users will be assured of getting paid every two weeks and they will be working in a safe, user friendly environment with a support staff that is available to help with any problems or concerns.

About the Author:
Justin Harrison is an internationally recognised Internet Marketing expert who recently published a free report called the ClickBank Success Report which reveals cutting edge strategies for ClickBank vendors and affiliates.
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