It is becoming increasingly common knowledge that what you need to get your site high in the rankings of search engines is lots of links pointing at your site. Links have different values however, some are worth more than others. You could rank higher than a site with 20,000 links pointing at it with just 3000 links pointing at your site if all your links were of a better quality.
When calculating how much a link from a given site will be worth, there are several factors that count but you can more or less boil it down the Google Page Rank of the site/page you will be receiving the link from.
Basically, Google ranks every page it comes across (not straight away, they review it every 6 months or so) from zero to ten. Zero being the lowest, and ten of course being the highest. There are pages that Google doesn’t rank that will have Page Rank (PR) n/a, this will most likely mean that Google has not found that page yet, or it is an insignificant page deep within a site, or it could mean that Google doesn’t like that site and could have blacklisted it. You will very rarely see a PR 10 site (apart from google.com) as there are only about 8 in the world.
So what benefits does a high PR present? Well, if you can get a link from a PR 6, 7 or even 8 site, then that will have a much bigger effect of your sites results ranking than a link from a PR 1 or 2 site. PR is basically, how valuable, important, up to date and genuine Google thinks the content of a page is and links basically count as votes to say that a site is worth visiting. So if you’ve got a PR8 site telling Google that your site is worth visiting (i.e. linking to you) then Google will start to favour your site much more.
A common misconception in the SEO world is that Google PR directly helps you get higher in the results rankings. The truth is it doesn’t. It is extremely valuable however because once you start achieving good PR, people will want links from you, and because the link you will be giving them is of high quality, you can request a high quality link back.
The catch 22 of the whole PR game is that in order to get good PR, the main thing you need, is high quality links, but until you have a high PR page yourself, other high PR sites will be unwilling to link to you, and so that’s where you have to apply a bit of knowledge.
An ideal way to start your linking campaign is to find sites that are in the same boat as yours in that they are looking to build lots of links to gain PR. If you can get links from as many of these sites as possible, then in 6-12 months all of them should have at least some PR, meaning that if they’re still linking to you, you will have some PR, allowing you to start trading links with sites that have higher and higher PR.
There are several other criteria that Google considers when scoring you PR but nobody knows exactly what they are because this is part of what Google keeps a secret. But we do know that Google gives priority to sites that are updated regularly with new content over sites that are left for a long time.
The reasoning behind this is that if a site has fresh new content every week or every fortnight or so, then the information will be the most up to date and relevant to modern times as opposed to a site that has had the same content on it for a year. Google wants to give people the best, most up to date information related to what they are looking for. If you bear this in mind when starting a PR campaign, along with the correct linking methods, you cant go far wrong.
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