by Matthew Loop, DC
No one saw it coming; the phenomenal success of web 2.0 sites like YouTube, MySpace, and Facebook is unheard of. Back in 2005, I began to sense the use of web 2.0 for chiropractic marketing, and had humble expectations for the results I’d get. Little did I know the remarkable power of web 2.0 and video marketing would propel my chiropractic practice and other ventures into the stratosphere.
And that wasn’t the end of it either. I was able to save a remarkable amount of time by leveraging tasks, and was able to use web 2.0 and all its services at absolutely no cost. No wonder expensive marketing firms are working like crazy to find new clients to charge loads of money. They sense the end is near, because the real power of SEO and web 2.0 can be unleashed on your own! When I started to introduce myself to my community three years ago using MySpace, I was meeting nearly 50 people a day online. The traffic this drew to my website was unheard of. Soon enough, calls from potential patients starting coming in.
The results and success that I experienced with this kind of online marketing was almost instantaneous. In fact, I experienced dramatic results within 24 hours. I successfully was able to brand myself as the chiropractic authority in my community, and therefore entice countless new patients to utilize my services. I was able to constantly keep in touch with my new friends online and send information to my massive amount of subscribers. When you’re keeping in touch with several thousand people on a regular basis, there’s basically an avalanche of success that begins to flow your way.
One of the things that I was able to capitalize on very early in my social network endeavors was simple chiropractic video marketing. Making videos and uploading them is a fairly simple, quick process yet so few chiropractors have even thought to marketing to their community this way. A word of advice, though. After you shoot your video from a video camera or digital camera, many times you will need to compress the actual file using Windows Movie Maker (if you have a PC) or iMovie (if you have a MAC). Then, you will be able to edit or upload to a video sharing website like YouTube.
I noticed a while back that videos receive tremendous index status in the major search engines. When you understand the basics of optimization, you can begin to see your material reach top billing as well. When the most highly targeted visitors see your videos and get the link to your website, you officially have the internet working for you and your chiropractic practice 24 hours a day. My new patients said they felt like they already knew me, even before stepping into my office. That says a lot! When I provide new health and chiropractic information over the internet to help and inform people, they sense that they’re not getting junk or spam. They’re getting information and support they can trust.
There has never been a better time to begin to learn chiropractic video marketing for your practice. In fact, did you know that over 50% of all online content today is video? More and more folks turn to and search the internet every day for solutions to their aches and pains. If they begin to see you blanket the search engines, this will build social proof just by the sheer number of listings and videos that you have. You can be your own PR machine and untouchable by the competition.
I take my viewers on fun journeys in my videos to really give a total experience of learning and putting people at ease. I’ve filmed tours of my office, talked in detail about my practice, and given pointers and tips to people searching for answers to their chiropractic questions. I’ve even shot segments on vacation in Costa Rica! When you keep the videos fun and interesting, people are going to always want to come back and see more. They will perhaps share your videos with friends, and things only can grow more from there.
In your chiropractic video marketing campaigns, make sure to also crank-out at least 1-2 videos per week. You can do them yourself or outsource production. If you outsource, though, you will pay a pretty penny. I recommend doing it yourself, as it’s so simple and free. It’s also a good idea to invite people to subscribe to your YouTube video channel at the end of your video messages. If you directly ask them, they will be more inclined to do so.
The important thing to remember is to relax, have fun, and to not be pretentious. Your videos should not be fake or give a false impression of who you really are. Convey your genuine feelings about wanting to help people and be the go-to person for their specific problems and this is what you will attract. With that in mind, provide a large amount of use value that your followers or people that see your video can implement that same day. This will give you even more credibility and build faster rapport with your community.
You need a good coach to teach you the secrets of SEO and chiropractic marketing using web 2.0. When you learn the skills from someone who found success doing the very same thing, you are then perfectly equipped to create your own success and take your chiropractic practice to new heights. You can’t learn any of this from a so-called “guru”. When you find the right coach, there’s no stopping you!
About the Author:
Own the first page of Google and get loads of New Patients with easy video
chiropractic marketing. Go to the website
http://DCincome.com and see why social media is taking the industry by storm! Learn from the Original social media marketing authority.